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To run ads on WhatsApp Business, follow these steps¹ ² ³:
– *Step 1: Set Up WhatsApp Business*
– Download the WhatsApp Business app and verify your business phone number.
– Add your business name, category, and description.
– Enable catalog to showcase products/services with prices and images.

– *Step 2: Connect WhatsApp to Facebook*
– Log in to Facebook Ads Manager and connect your WhatsApp Business account to your Facebook page.
– Ensure your WhatsApp number is associated with your WhatsApp Business App.

– *Step 3: Create Ad Campaign*
– Choose campaign objective: Traffic, Messages, Conversions, Engagement, or Sales.
– Set budget and schedule for your ad campaign.
– Select target audience based on location, age, interests, and behaviors.

– *Step 4: Design Ad*
– Choose ad format: image, video, or carousel.
– Upload ad creatives and configure ad placements on Facebook and Instagram.
– Craft engaging ad copy with clear call-to-action (CTA).

– *Step 5: Set Up WhatsApp Link*
– Add WhatsApp Business link as destination URL.
– Customize message template to prompt conversations.

– *Step 6: Publish and Monitor Ad*
– Review ad details and publish.
– Track performance metrics: conversations started, messaging replies, impressions, link clicks, content views, and purchases.
– Optimize ad for better results by adjusting targeting, budget, or messaging.

Some key benefits of WhatsApp ads include⁴:
– *High Engagement*: WhatsApp ads drive meaningful conversations with customers.
– *Cost-Effective*: WhatsApp ads offer a greater return on investment compared to other direct marketing channels.
– *Direct Communication*: WhatsApp ads enable direct communication with customers, fostering stronger relationships.

By following these steps and tips, you can create effective WhatsApp ads that drive real results for your business.